Skip to main content

Ascension CEO Appoints New System President

Analysis  |  By Melanie Blackman  
   February 02, 2023

The health system's previous EVP and chief strategy and innovation officer stepped into his new role on February 1.

Ascension, a nonprofit Catholic health network headquartered in St. Louis, Missouri announced that a new system president has been appointed to "ensure the ongoing flourishing of its national health ministry."

The system's president and CEO, Joseph Impicciche, JD, MHA, appointed Eduardo Conrado to serve as the system's new president, effective February 1. Conrado previously served as the system's EVP and chief strategy and innovation officer, where he led the development and execution of Ascension's strategic plan.

"Eduardo is a gifted servant leader with the background, experience, and talent to help us lead change in this new role as we respond to an evolving healthcare environment," Impicciche said in a statement.

Conrado previously served on the Ascension board of directors from 2014 to 2018. In September 2018 he joined Ascension as EVP and chief digital officer, where he led the implementation of technology to create exceptional consumer and clinical experience across the system.

Before joining Ascension, Conrado served in numerous leadership positions at Motorola Solutions, a telecommunications equipment company. He joined as SVP and chief marketing officer in 1992, and also served as the SVP of marketing and IT, chief innovation officer, and chief strategy and innovation officer during his tenure.

Additionally, Ascension also announced that the system's COO, Craig Cordola, will be transitioning into the role of EVP, Ascension Capital.

In his role as COO, Cordola was responsible for the system's patient volume and revenue aspects for the whole ministry, which serves patient communities in 19 states. Cordola joined Ascension in 2017 to serve as ministry marketing executive for Ascension Texas.

Prior to joining Ascension, Cordola served in leadership roles for Memorial Hermann Health System.

"We are grateful for Craig's contributions and commitment as a servant leader of our ministry and wish him continued blessings and great success with Ascension Capital," Impicciche said.

Melanie Blackman is a contributing editor for strategy, marketing, and human resources at HealthLeaders, an HCPro brand.


Get the latest on healthcare leadership in your inbox.