Capital campaigns supported by those who know its worth

Dana-Farber Cancer Institute in Boston has one year left on its $1 billion Mission Possible capital campaign, the largest effort the organization has undertaken in its 63-year history. And instead of waiting for the last year to solicit employees, the organization approached senior faculty before the campaign's 2007 public launch. The development professionals explained the campaign's significance and four key funding areas, and even before the public campaign launched 96% of the senior faculty committed to a gift.