Kellogg's, the nation's largest cereal maker, is being criticized by those who object to the swine flu-conscious claim now featured in bold lettering on the front of Cocoa Krispies cereal boxes: "Now helps support your child's IMMUNITY." The city of San Francisco has sent a letter to Kellogg and to the Food and Drug Administration asking Kellogg to prove its claim. "I am concerned the prominent use of the immunity claims to advertise a sugar-laden chocolate cereal like Cocoa Krispies may mislead and deceive parents of young children," said Dennis Herrera, the city attorney.
