Healthcare veteran, Todd Goodall, will lead the health system's marketing and sales team to create strategic initiatives for hospital growth.
Cullman Regional Medical Center named its new chief marketing officer earlier this week.
Todd Goodall, who has more than two decades' worth of leadership experience, will lead the Alabama-based health system's marketing and sales teams to create strategic initiatives for hospital growth.
Additionally, Goodall will help develop innovative and collaborative relationships with the hospital and its medical group physicians that work in more than 12 outpatient settings including an urgent care center, imaging center, ambulatory surgery center, therapy center, and wound care center.
"Todd is a consummate professional who understands today’s healthcare system and how to drive expansion for the needs of those we serve," James Clements, CEO of Cullman Regional, said in a statement. "With him at the helm, we anticipate his team will not only help transform this already growing medical facility into one that better serves not only Cullman, but also one that benefits the entire north Alabama healthcare population."
Goodall previously served in leadership positions related to strategic planning, business development, and marketing with large hospitals and health systems across the country. These include roles at Memorial Hermann Health System, Tenet Healthcare, Dignity Health, Cancer Treatment Centers of America, and Good Samaritan Hospital.
"Cullman Regional is on the precipice of unique growth and expansion," Goodall said in a statement. "I am proud to be on board with its outstanding leadership team to extend its footprint."
Melanie Blackman is a contributing editor for strategy, marketing, and human resources at HealthLeaders, an HCPro brand.