The doctor is out of Lipitor ad campaign

Pfizer Inc. has resumed television ads for the cholesterol pill Lipitor, six months after stopping commercials with artificial-heart inventor Robert Jarvik that led to a congressional investigation. In the new ads, the endorser is a talent agent from the San Francisco area who tells viewers he started taking Pfizer's Lipitor after surviving a heart attack. Pfizer had run frequent TV ads from late 2006 through February in which Jarvik endorsed Lipitor. While he holds a medical degree, Jarvik never completed licensing requirements to practice medicine.