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Eisenhower Health Promotes COO as New President and CEO

Analysis  |  By Melanie Blackman  
   February 05, 2021

Effective March 1, Martin J. Massiello will lead the southern California-based health system.

Eisenhower Health announced the appointment of a new president and CEO Thursday afternoon.

Martin J. Massiello, executive vice president and COO of the nonprofit health system based in Rancho Mirage, California, will serve as president and CEO effective March 1.

Retiring CEO G. Aubrey Serfling, who led the organization for 20 years, will serve on the health system's board of governors to focus on fundraising and community relations.

Massiello joined Eisenhower as COO in 2008 and has also served as executive vice president and COO of Eisenhower Medical Associates, a physician network in southern California.

According to a company press release, over his time with Eisenhower Health, Massiello has worked closed with Serfling on initiatives for the hospital and ambulatory clinic division, and was instrumental in β€œthe development and ongoing expansion of Eisenhower's Graduate Medical Education programs, establishing residencies in internal medicine, family medicine, and emergency medicine, as well as multiple fellowship programs."

"Marty Massiello has demonstrated extraordinary leadership during his 13-year tenure as COO at Eisenhower Health," Michael Shannon, Eisenhower Health chairman of the board, said in the press release. "His more than 30 years of experience in health care and extensive knowledge of the clinical services of Eisenhower Health make him singularly suited to carrying forward the strategic initiatives that will ensure Eisenhower's continued commitment to providing exceptional health care to patients in the Coachella Valley. His well-established relationships with physicians and staff will ensure a smooth transition that encourages a continued focus on quality of care and clinical excellence."

Prior to serving at Eisenhower Health, Massiello served as executive vice president and COO of Chicago-based Loyola University Health System. He has experience in pharmacy services, clinical leadership roles, and administrative leadership roles.

Before his tenure at Loyola, he served as St. Francis Hospital of Evanston's administrative director of ancillary and distributive service as well as Loyola University Medical Center vice president of health care services.

Related: Eisenhower conducted 'test' vaccine clinics. They weren't open to public, but donors invited

Related: Eisenhower Health's chief medical officer shares latest update on the hospital

Melanie Blackman is a contributing editor for strategy, marketing, and human resources at HealthLeaders, an HCPro brand.


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