Healing the bottom line

When William Moore arrived as the new CEO at Atlanta Medical Center in September 2001, he found a hospital that had gone through an ownership change from a faith-based organization for the past 90 years to a for-profit, publicly traded company. The hospital was seeing declining numbers of patients in a competitive marketplace, and Moore was now the fourth CEO to lead the hospital in five years. The changes had created a credibility gap between the employees and leadership.