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Hospital's Bike Sharing Program Puts a Spin on Brand Awareness

By HealthLeaders Media News  
   June 15, 2016

The 25 bicycles in the Free Cycle program and all bike stands prominently feature the Colorado hospital's logo. Bikes are available to the entire community.

Castle Rock Adventist Hospital is upping the ante for hospital wellness programs.

The Castle Rock, CO-hospital is subsidizing the local bike-share program, enabling all eligible community members to rent a bike for free all summer.

"When we initially came into the community, we wanted to try to offer and subsidize wellness programs that are free," Christine Alexander, director of marketing and public relations for Castle Rock Adventist Hospital, told a local news outlet.

"We didn't want cost to be a barrier to offer wellness programs."

The Castle Rock FreeCycle program, which is in its fifth year, reportedly cost about $20,000 to launch by purchasing bicycles, bike racks, and a website, and costs $2,500/year to maintain.

In addition to promoting good health, the initiative boosts the hospital's brand awareness. The bikes, bike stands, and website all prominently feature the organization's logo.  

"We think our role as a hospital is not just to provide healthcare services, but also to help the people in our community," said Todd Folkenberg, Castle Rock Adventist Hospital CEO. "This way, it's accessible and available to the entire community."

The program has 25 bikes that are available at four locations throughout the city. To help keep maintenance costs down, the hospital partnered with local bike shop, which has agreed to make repairs for free.

"Everyone knows that being physically active makes us look and feel better, but did you know that it helps you fight off illness, stress and fatigue as well?" reads the copy on the hospital's webpage promoting the free cycling program.

"It is our goal to provide our associates and the community with many different opportunities for physical fitness in order to meet each individual's needs and goals."

Since the program's inception, it has serviced 400 unique users, many of whom rented a bike multiple times throughout the summer.

This season, new signs have been added to the bike racks to promote and explain the program.

Viewers are driven to thosegreenbikes, which is hosted by Navigators Marketing Group, another program partner.

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