Marketing Under HIPAA

Marketers understand the basics of HIPAA, but there are other uses of patient information?especially with the explosion of new forms of communication, such as social media?where things get a little ?fuzzy and dicey,? Kate Borton, a HIPAA consultant and author of the book A Marketer?s Guide to HIPAA says in this audio interview. Sandra Nunn, enterprise, content, and information manager for Presbyterian Healthcare Services in New Mexico, also talks about some of the new challenges that healthcare marketers face when it comes to HIPAA compliance. You can hear more from Borton and Nunn in the upcoming HealthLeaders Media Webcast, HIPAA Changes: New Compliance Strategies for New Marketing Models.