Lenox Hill will continue to be the official hospital of the New York Rangers under the expanded marketing deal.
Northwell Health has renewed and expanded a multi-year marketing partnership that designates Lenox Hill Hospital as the official hospital of the New York Rangers hockey team and an official partner of Madison Square Garden.
Lenox Hill Hospital and Northwell Health will receive premier brand integration and exposure across Madison Square Garden's assets, including venue signage, digital platforms, and a health and wellness platform called "Life Long Fans, Long Term Health."
"This sponsorship gives Lenox Hill Hospital and our health system great exposure throughout the metropolitan area," Ramon Soto, Northwell Health senior vice president and chief marketing and communications officer, said in a media release.
"We are thrilled to be partnered with one of the city's premier sports franchises and a great entertainment venue like Madison Square Garden."
The partnership includes brand exposure during every Rangers home game, including branded dasher boards, home bench and penalty box signage, a feature on GardenVision (the center-hung scoreboard), and LED ribbons, the release states.
"We are proud that Northwell Health views this partnership so strongly that they not only renewed, but expanded their affiliation with Madison Square Garden," said Ron Skotarczak, executive vice president, marketing partnerships, for The Madison Square Garden Company.
"This partnership combines our world-class venue and iconic sports team in a customized marketing platform that provides Northwell Health with the unique brand exposure in New York that only MSG could provide."
Northwell Health will provide content on the official Rangers mobile app and throughout the Rangers social media platforms, including updates and video features throughout the season.
As part of the expanded partnership and "Life Long Fans, Long Term Health" platform, Northwell Health will be the presenting partner for the RangersTown 5K road race November 19 in Rye, NY.
The race is expected to draw about 1,200 participants. All net proceeds will go toward the Garden of Dreams Foundation and the Northwell Health Foundation.