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Analysis

From Now On, It's AdventHealth

By John Commins  
   January 02, 2019

The name change brings together 30 brands under one banner, with an emphasis on patient-centered care and easy access to healthcare resources.

Adventist Health System on Wednesday changed its name to AdventHealth.

The Altamonte Springs, Florida-based health system announced the name change in August, and said its nearly 50 hospitals and more than 1,200 care venues in 10 states adopt the AdventHealth name and logo beginning Jan. 2.

The name change is part of a system-wide brand transformation to become what AdventHealth called "a more consumer-centric, connected and identifiable national system of care, enabling consumers to easily distinguish locations and services across its vast care network, which serves more than 5 million patients annually."

"This is a historic day for our organization, and I can't be more excited about the direction we are heading," Terry Shaw, president/CEO for AdventHealth, said in a media release.

"Our facilities and team members are galvanized around one name, brand and mission, and in doing this, we will deliver on our promise of wholeness and make the health journey easier for consumers," Shaw said.

In addition to the name change, AdventHealth launched a consumer-centric website with a user-friendly interface for system searches, appointment scheduling, and self-service payment options.

"Historically, we have consisted of about 30 brands," Shaw said. "Now, united as AdventHealth under one brand promise, we are striving to provide preeminent whole-person care, focused on helping consumers seamlessly navigate from one care setting to the next and committed to never discharging anyone from our care."

The new AdventHealth signage is being put on hospitals and other facilities, and a national advertising campaign featuring the "feel whole" message is also underway.     

“Our facilities and team members are galvanized around one name, brand and mission, and in doing this, we will deliver on our promise of wholeness and make the health journey easier for consumers.”

John Commins is a content specialist and online news editor for HealthLeaders, a Simplify Compliance brand.


KEY TAKEAWAYS

Starting today, nearly 50 hospitals and 1,200 care venues will fall under the AdventHealth brand.

The name-change is part of a system-wide effort to become more consumer-centric, with an emphasis on patient convenience and ease of access.

AdventHealth brand launch accompanied by "feel whole" ad campaign.


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