Phoebe Putney Health System launches rebranding campaign

Phoebe Putney Health System revealed Tuesday the first change to its logo and brand in more than 25 years, with Phoebe officials saying that the campaign is designed to symbolize the re-emphasizing of its commitment during changes to the health care landscape. The rebranding also is designed to create an image they say is more consistent with the 35-county impact Phoebe has reached in those two and a half decades. Joel Wernick, President/CEO of the Phoebe Health System, introduced the core elements of the new Phoebe brand, including a redesigned logo — which still somewhat incorporates the heart symbol long used in Phoebe's logo — and a new slogan, "a better way."