Q & A with Elizabeth B. Pellegrin of CAMC

Elizabeth Pellegrin, chief marketing officer at Charleston Area Medical Center in West Virginia, discusses new media, including new methods of advertising, marketing, public relations, and talks about how to measure their effectiveness. In the past 20 years, she says, "The pace of the creative process has quickened, the pace of communication is at light speed, and there are new mediums to communicate over every day."