Contributed Feature: Connect Branding to the Bottom Line, Part 2
In healthcare's highly competitive marketplace, your brand has to be developed into something extraordinary. It must evoke a positive rational as well as emotional response from all your stakeholders, including patients, physicians, employees, and donors. But most importantly, your brand needs to drive the bottom line. In Part 1 of a two-part series, HealthLeaders Media contributor Gabrielle DeTora outlined a plan for CFOs to measure true return on investment from your marketing team's efforts. This week, DeTora will go through steps to improve ROI once you're able to measure it. +
Gabrielle DeTora, for HealthLeaders Media
September 8, 2008
Commentary: Are You Breeding Contempt?
Whether you're trying to build a better workplace environment, improve your quality, or mend your finances, a key element to just about every hospital improvement effort involves a team approach. +
Carrie Vaughan, for HealthLeaders Media
September 5, 2008
Audio: The Source of Bad Debt
Earl Winter, CEO of nTelagent Inc., discusses how his company recently ran a test of aged trial balance analyses for some of their customers. +
Phil Betbeze, for HealthLeaders Media
September 2, 2008