Spanish-language versions of many popular American Web sites are nonexistent on the Internet. Often, even for brands where Hispanics and Latinos dominate the buyer or emerging buyer set, Spanish-language content is sparse or even nonexistent.
Spanish-language versions of many popular American Web sites are nonexistent on the Internet. Often, even for brands where Hispanics and Latinos dominate the buyer or emerging buyer set, Spanish-language content is sparse or even nonexistent.