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Stent maker decides the way to the patient is through the patient

 |  By HealthLeaders Media Staff  
   December 05, 2007

A new advertising campaign seeks to promote a heart stent, the Cypher, to doctors and patients. The campaign has stirred criticism among doctors who oppose direct-to-consumer advertising of drugs and devices, and especially among doctors who contend that stents are being implanted too often in patients who might do better with other treatments.

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