University of Pittsburgh Medical Center getting ready to put its name on U.S. Steel Tower

The University of Pittsburgh Medical Center is getting set to attach its gold-and-white "UPMC" logo to all three sides of the 64-story U.S. Steel Tower, giving the region's largest employer visibility for miles around. UPMC is paying for the design, fabrication, erection and maintenance of the sign, but declined to discuss the $750,000 figure it submitted to the city planning commission for the sign's development. UPMC runs 20 hospitals in the Pittsburgh area and the new signage provides "tangible evidence of Pittsburgh's transformation into an international center of medicine, technology and education," according to a UPMC statement.