With costs escalating, the healthcare industry may be headed for a crash that could mirror, or even dwarf, the $700 billion Wall Street bailout. At the same time, the industry is finally embracing technology to improve care, cut costs, and give patients a better and safer experience. That was the message from Neal Patterson, the chief executive of Cerner Corp., when speaking to 4,000 healthcare executives who gathered in Kansas City for the 23rd Cerner Health Conference.