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publication date

Marketing
5 US Health Systems Named Among World's Top Ethical Companies
Melanie Blackman | March 13, 2023
Among the 135 organizations recognized are notable healthcare organizations from across the globe.
Marketing
Marketing Execs Share How to be More Consumer-Focused
Melanie Blackman | February 27, 2023
Healthcare marketing execs share steps you can take right now to become more consumer-focused in your marketing strategies.
Marketing
Sutter Health Taps Ochsner Marketing Exec
Melanie Blackman | February 23, 2023
Jennifer Bollinger will serve as senior vice president, chief consumer and brand officer for the northern California-based health system.
Payer
Cigna Rebrands Holding Company, Subsidiaries
Jay Asser | February 15, 2023
The initiative, which changes the holding company's name to The Cigna Group, reflects the corporation's growing portfolio.
Marketing
6 Ways OSU Wexner Medical Center Scores at Healthcare Marketing
Melanie Blackman | February 13, 2023
Chief communications and marketing officer, Skip Hidlay, shares successful marketing initiatives on key areas to advance the organization's strategic and...
Pharma
Pharma Spends More On Ads Pushing Low-Value Drugs
John Commins | February 03, 2023
A new study highlights the complex dynamic between consumer advertising for prescription drugs and patients and clinicians.
Marketing
The Christ Hospital Health Network Promotes Interim Marketing Exec
Melanie Blackman | January 19, 2023
Jenny Collopy has served as interim VP and chief marketing and communications officer since July 2022.
Marketing
Healthcare Marketing Execs Share Their 2023 Strategies
Melanie Blackman | January 09, 2023
Eight health system and hospital marketing executives weigh in on what their teams will focus on during the upcoming year.
Marketing
6 Successful Marketing Strategies Shared During 2022
Melanie Blackman | December 29, 2022
Healthcare marketing execs kept consumers top of mind this year while implementing strategies to engage with and meet consumer expectations.
Marketing
4 Health Systems That Rebranded During 2022
Melanie Blackman | December 12, 2022
Check out these four organizations that decided to change their names, logos, and brands this year.
Marketing
Northwell Marketing Campaign Wants to Normalize The Conversation Around Gun Safety
Melanie Blackman | December 12, 2022
Chethan Sathya, MD, director of the system's Center for Gun Violence Prevention, shares insights into the campaign and the center's...
Marketing
eHealthcare Recognizes Top Health System Leaders in Digital Engagement
Melanie Blackman | December 07, 2022
Hackensack Meridian Health and Stanford Medicine Children's Health were among the top organizations recognized for their overall digital approach.
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