Marketing5 US Health Systems Named Among World's Top Ethical Companies
Among the 135 organizations recognized are notable healthcare organizations from across the globe.
MarketingMarketing Execs Share How to be More Consumer-Focused
Healthcare marketing execs share steps you can take right now to become more consumer-focused in your marketing strategies.
MarketingSutter Health Taps Ochsner Marketing Exec
Jennifer Bollinger will serve as senior vice president, chief consumer and brand officer for the northern California-based health system.
PayerCigna Rebrands Holding Company, Subsidiaries
The initiative, which changes the holding company's name to The Cigna Group, reflects the corporation's growing portfolio.
Marketing6 Ways OSU Wexner Medical Center Scores at Healthcare Marketing
Chief communications and marketing officer, Skip Hidlay, shares successful marketing initiatives on key areas to advance the organization's strategic and...
PharmaPharma Spends More On Ads Pushing Low-Value Drugs
A new study highlights the complex dynamic between consumer advertising for prescription drugs and patients and clinicians.
MarketingThe Christ Hospital Health Network Promotes Interim Marketing Exec
Jenny Collopy has served as interim VP and chief marketing and communications officer since July 2022.
MarketingHealthcare Marketing Execs Share Their 2023 Strategies
Eight health system and hospital marketing executives weigh in on what their teams will focus on during the upcoming year.
Marketing6 Successful Marketing Strategies Shared During 2022
Healthcare marketing execs kept consumers top of mind this year while implementing strategies to engage with and meet consumer expectations.
Marketing4 Health Systems That Rebranded During 2022
Check out these four organizations that decided to change their names, logos, and brands this year.
MarketingNorthwell Marketing Campaign Wants to Normalize The Conversation Around Gun Safety
Chethan Sathya, MD, director of the system's Center for Gun Violence Prevention, shares insights into the campaign and the center's...
MarketingeHealthcare Recognizes Top Health System Leaders in Digital Engagement
Hackensack Meridian Health and Stanford Medicine Children's Health were among the top organizations recognized for their overall digital approach.