branding

Among the 135 organizations recognized are notable healthcare organizations from across the globe.

Healthcare marketing execs share steps you can take right now to become more consumer-focused in your marketing strategies.

Jennifer Bollinger will serve as senior vice president, chief consumer and brand officer for the northern California-based health system.

The initiative, which changes the holding company's name to The Cigna Group, reflects the corporation's growing portfolio.

Chief communications and marketing officer, Skip Hidlay, shares successful marketing initiatives on key areas to advance the organization's strategic and...

A new study highlights the complex dynamic between consumer advertising for prescription drugs and patients and clinicians.

Jenny Collopy has served as interim VP and chief marketing and communications officer since July 2022.

Eight health system and hospital marketing executives weigh in on what their teams will focus on during the upcoming year.

Healthcare marketing execs kept consumers top of mind this year while implementing strategies to engage with and meet consumer expectations.

Check out these four organizations that decided to change their names, logos, and brands this year.

Chethan Sathya, MD, director of the system's Center for Gun Violence Prevention, shares insights into the campaign and the center's...

Hackensack Meridian Health and Stanford Medicine Children's Health were among the top organizations recognized for their overall digital approach.