branding

"We kept coming back to what's right for the community," says president and CEO Diana Richardson.

Executives at the HealthLeaders Workforce Decision Makers Exchange explored multi-pronged strategies for strengthening long-term workforce sustainability.

Executives at the HealthLeaders Workforce Decision Makers Exchange say storytelling is essential to get the word out about their internal...

The move comes amid a series of changes for the health system as it pursues financial sustainability.

In an effort to increase margins, improve clinical care, and rise to competitors, some health systems are looking to expand...

The biggest hitch seems to be the PBMs.

Christine Madigan, the chief consumer officer at Tufts Medicine, shares insights into the Boston-based system rebrand and its successful outcomes...

Jennifer Gilkie shares the evolution of her role and how she helped lead the rebranding efforts of New Hampshire's only...

The Healthcare Advertising Awards recognized creative execution and overall excellent advertising from healthcare organizations.

Physician leaders and advanced practice nurses have different opinions on the Health Care Practitioners Truth and Transparency Act taking effect...

Healthcare marketers have the opportunity and obligation to grow consumer and staff engagement in 2023.

The organization will undergo a multi-year process of updating its logo throughout its service areas in Virginia and North Carolina.