Forbes, April 20, 2012

The modern-day Mother Goose in this fairy tale was Judith Faulkner—simply known as Judy in the healthcare galaxy, living up to her motto: "Do good, have fun, make money." Forbes estimates her net worth at $1.7 billion. She has amassed her wealth by carefully choosing her customers, and eschewing the sales pitch in a community distrustful of salesmen—1% of its 5,200 employees are in sales and marketing. It has exactly five senior salespeople, and no one is paid a commission.

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