Boosting Hospital Fundraising Through Song

Marianne Aiello, September 12, 2012

Each day thousands of YouTube users with an affinity for singing upload recordings of their performances—the good, the bad, and the dreadfully awful—to the Google-owned video site.

Most of those videos, aside from the rare viral hit, remain on the site forgotten, collecting cyber dust, and—let's face it—serving no real purpose.

But one Chicago hospital has created a website with the hopes of harnessing the power of online video in order to promote awareness of the organization and increase donations while it's at it.

Mount Sinai Hospital of Chicago launched Sounds of Sinai last week, pre-loaded with song video recordings from celebrities such as Earvin Magic Johnson and Tony Lucca. Anyone can upload a video of themselves performing and anyone can donate to support a video, patient, or Sinai clinician.

If you're still unclear, there's a cute performance of an original song called "Suddenly Sinai" explaining the concept on the About Us page.


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