Kaiser Health News/Washington Post, December 30, 2010

Puh-pack-uh? Is that some kind of llama? In fact, it's the ungainly acronym of the new healthcare law - PPACA, the Patient Protection and Affordable Care Act. Many people who support the law, or are neutral toward it, call it 'puh-pack-uh' or 'pee-pack-uh.' Others call it the Affordable Care Act or plain old healthcare reform. But those less-than-inspiring monikers aren't much help to Democrats trying to convince the public that 'Obamacare' - the Republicans? pejorative name for the law - is worth keeping. Democratic pollsters concede that there is a problem. Mark Mellman, a Democratic pollster, says that the title Patient Protection and Accountable Care Act highlights important aspects of the law, but that "it's wonky, clunky language."

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