Grow Hospital Volume and Revenue with Employee Care

Marianne Aiello, August 1, 2012

Hospitals spend thousands of dollars each year trying to convince patients to receive care at their organization. Marketers plaster the community with newspaper ads, transit wraps, roadside billboards, and TV spots.

But when was the last time you looked at the percentage of patients within your organization? How many of your own employees are receiving care at their place of work?

It may be fewer than you think.

The opportunity

VCU Medical Center in Richmond, VA, recently discovered that many of its female employees were not receiving regular mammograms within the organization. In fact, many of them weren’t being screened at all. An internal analysis revealed that only about 38% of female employees over age 40 were getting regular screenings.

"We wanted to encourage our employees to have this crucial test in order to safeguard against breast cancer," says Geoffrey Chestnut, business development manager for VCU’s Department of Radiology. "As a healthcare provider, VCU Medical Center felt that it was important for its employees to have a high level of participation in this screening exam."


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