Mayo Clinic creates Center for Social Media

Mayo Clinic has been taking advantage of social media—including Facebook, Twitter and patient and employee blogs—for several years. On July 27, Mayo announced the launch of a Center for Social Media, which it says will expand social media tools beyond the traditional P.R. and marketing functions to use by staff, physicians and patients. We chatted by phone with Lee Aase, currently manager of syndications and social media at Mayo, who will be one of the center's leaders.