Top 3 Ways Hospitals Take Advantage of Holiday Cheer

Marianne Aiello, January 2, 2013

I had vowed that 2012 would be different. That I would do all of my Christmas shopping in November, online. Naturally, I still found myself trudging to the mall on December 23.

Fortunately, it wasn't all for naught, because not only did I fill the remaining gaps on my Christmas gift list, I also saw a physical manifestation of a hospital marketing trend that cropped up online this season—a Christmas-themed ad.

This is nothing new. I know. You can freeze that eye-roll.

But holiday-based marketing and promotions have been growing in healthcare in recent years, largely thanks to social media. Any marketing director's social media calendar is mapped around two things:

  1. Condition-awareness months
  2. National holidays

This mindset has bled into other facets of hospital marketing, to the industry's benefit.

Here are the top three ways I have seen hospitals promoting their technology, services, and staff over the holiday season.

Marianne Aiello

Marianne Aiello is a contributing writer at HealthLeaders Media.

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