Wall Street Journal Health Blog, May 5, 2010

Paul Keckley, executive director of the Deloitte Center for Health Solutions, says members of Generation X, or those born between 1965 and 1981, may be the group of consumers who actually prod the healthcare system into changing its ways. Along with their younger Gen Y siblings, this group is "less satisfied with their health plans and care and they want information, understandable prices and connectivity through technologies," a report from Deloitte says. That means they are willing to use more convenient, cheaper forms of healthcare such as retail clinics for primary care or alternative medicine instead of, or as an adjunct to, traditional care, the Wall Street Journal Health Blog reports.

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