New customers to the health insurance marketplace in southwestern Pennsylvania will have more than 35 different plans to choose from. And physicians who treat those patients may have no choice but to keep track of all 35 plans -- each with its own coverages, co-payments and deductibles. That's just one of the administrative headaches that physician practices may face when the marketplace coverage under the Affordable Care Act starts Jan. 1. "It's going to be very confusing to the patient and to the physicians," said C. Richard Schott, a Philadelphia-area cardiologist and president of the Pennsylvania Medical Society in a phone-in media briefing Wednesday.
