An increasing number of leading medical centers are encouraging doctors to apologize to patients for mistakes and to explain what went wrong. Doctors say that such accountability can help patients feel more cared for and empowered, as well as enhance the reputation of the doctor and medical center. But apologizing is not popular among drug makers, and CEO's are gun-shy about possible lawsuits by issuing an apology that a court might later construe as an admission of guilt, the New York Times reports.