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3 Stories Highlighting the Importance of Revenue Cycle Staff

Analysis  |  By Jasmyne Ray  
   February 16, 2024

As technology continues to evolve, revenue cycle staff are always a reliable solution.

Organization’s success with revenue cycle management solutions has, at best, been largely varied. Leaders are beginning to shift away from outsourcing operations to refocusing on workforce and upskilling staff, while others are bringing them to the table as decision makers when considering investing in a new solution.

Here are three HealthLeaders stories that reflect the irreplaceable presence of revenue cycle staff.

One Exec’s 3-Pronged Approach to Technology Alignment

With many health systems shifting away from using vendors, VHC Health announcing its 15-Year revenue cycle management partnership goes against grain. The system’s senior vice president, chief financial officer, and chief strategy officer, John Zabrowski has high hopes for the partnership based on the foundation laid in the decision-making process.

In addition to C-suite leaders from both VHC Health and the vendor, revenue cycle team leads are also included in the partnership’s governance council, which will regularly meet to evaluate its productivity and key performance indicators.

How Ann & Robert H. Lurie Children’s Hospital Boosted Its Patient Portal Access

Ravi Patel, vice president of digital health, was able to increase patient portal utilization from 27% to 83% using point-of-service staff. Through the Every Patient, Every Time initiative, staff would offer patients access to the portal during each interaction.

“What we found was purely telling them about it…was enough to get them activated,” Patel previously told HealthLeaders. “So we started to see a steep increase with performance management.”

Could IT Specialists Be the Key to Rev Tech Success?

As revenue cycle management solutions continue to evolve and become more commonplace in the revenue cycle, information technology specialists are poised to be invaluable resources in healthcare.

Jeanne Stokes, director of revenue management at Ironwood Cancer and Research Centers, emphasized the importance of IT specialists and how they should be included in decision making conversations involving rev tech.

“I think with [IT specialists] we don’t have enough,” She previously told HealthLeaders. “We traditionally don’t hire huge amounts of IT folk. We hire just enough to get through.”

Jasmyne Ray is the revenue cycle editor at HealthLeaders. 


KEY TAKEAWAYS

Revenue cycle staff should be included in the decision-making process for rev tech implementation.

Staff interactions with patients can have greater impacts on the organization as a whole.

Information technology specialists within a health organization can be a valuable resource when considering rev tech vendors and solutions.


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