Advocates for the medical imaging industry are launching a campaign to highlight the technology's value during a time of rising healthcare cuts. The Medical Imaging and Technology Alliance (MITA) said that the multi-platform effort will put a "long overdue spotlight" on how imaging has lowered healthcare costs by minimizing unnecessary procedures. "Patients and physicians benefit from advanced medical imaging technologies that save lives while reducing long-term healthcare spending," said MITA Executive Director Gail Rodriguez in a statement. "Thanks to the investments made by manufacturers in research and development, for example, almost no one has to undergo exploratory surgery."
