Star Tribune, July 22, 2013

Many people forget to take their prescribed medications and wind up at risk of serious illness. Dr. Rajiv Shah, a physician and founder of the Minneapolis tech firm MyMeds, wants to use a little psychology and a smartphone app to gently nudge patients to take their pills. "This is considered one of the biggest problems in health care today," said Shah, 41, who juggles his work as a full-time kidney specialist at Intermed Consultants in Edina with being the CEO of MyMeds.

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