Marketing Automation Powers Ongoing Engagment

Serving the community of Detroit, Michigan, and its suburbs, Henry Ford Health System has long focused on putting patients first. So the marketing team at Henry Ford needed to ensure consumers and patients knew about the broad array of services the system provides for health and wellness, in addition to its hospital-based services. Today’s healthcare consumer expects convenience and on-demand information, and Henry Ford needed to find a way to meet the consumer where they were, without adding more resources.

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