The Advancing Role of Advanced Practice Clinicians: Compensation, Development, & Leadership Trends

Sponsored by
Integrated Healthcare Strategies

The demand for Advanced Practice Clinicians or Advanced Practice Providers such as Physician Assistants, Nurse Practitioners, and Certified Professional Midwives in hospitals and health systems has grown exponentially over the past decade. With the rapid transformation of healthcare and the increased emphasis on the entire healthcare continuum, APCs are filling gaps and providing quality, patient-centered medical care. The enormous importance of these practitioners to the healthcare industry cannot be overlooked.

Download this eBook for methods on how to:

  • Simplify and standardize communication — across all care settings
  • Leverage the investment in the EMR
  • Enhance efforts to increase physician satisfaction and engagement
  • Facilitate more efficient care coordination to ease and expedite patient transitions
  • Improve clinical integration efforts; physician alignment
  • Reduce patient care delays and support initiatives to increase throughput
  • Enable a more comprehensive HIPAA-compliance strategy to reduce compliance risk

Written by Susan O'Hare, Managing Director & Senior Advisor, and Aurora Young, Principal Consultant of Integrated Healthcare Strategies

Revolution in Healthcare Consumerism: Major Market Shifts Impacting Your Health System

Sponsored by

It is no surprise that healthcare has changed and recycling old marketing strategies won’t lead to success. Learn more about trends reshaping healthcare and new and effective marketing approaches in this rapidly changing market.

10 Best Practices For Remodeling Radiology

Sponsored by
Sheridan Healthcare

Today’s patients, payers and regulators expect healthcare providers to deliver the highest quality care in a cost-effective and timely manner. To support quality improvement efforts in the field of radiology, professional associations and credentialing bodies such as the American College of Radiology and the American Board of Radiology, respectively, have drawn up a number of clinical guidelines, revised technical standards and have established new certification criteria. To date, however, there is no established set of standard best practices that hospitals can use to gauge the quality of their radiology services. Without such standards, it is nearly impossible for hospitals to pinpoint the strengths and weakness of their radiology service, set clinical relevant performance targets and track the progress of quality improvement efforts.

Based on extensive research of industry benchmarks and standards, this eBook outlines ten best practices in radiology across three broad categories encompassing practice quality: expertise, communication and leadership.


Marketing Automation Powers Ongoing Engagment

Sponsored by

Serving the community of Detroit, Michigan, and its suburbs, Henry Ford Health System has long focused on putting patients first. So the marketing team at Henry Ford needed to ensure consumers and patients knew about the broad array of services the system provides for health and wellness, in addition to its hospital-based services. Today’s healthcare consumer expects convenience and on-demand information, and Henry Ford needed to find a way to meet the consumer where they were, without adding more resources.

Download this complimentary white paper to learn more!

The Pace of Change in Healthcare and Its Impact on Your Digital Marketing

Sponsored by

What should you do when your market undergoes major change or you adopt a bold new strategy? That’s the question facing many healthcare marketers as they draft strategic marketing plans, develop budgets and assess their human resources to get the work done.

Download this complimentary white paper to learn more!

A Hospital Marketer's Guide to Aligning Digital & Traditional Marketing

Sponsored by

Over the last decade, consumer behavior has shifted. Even though traditional marketing tactics still work, hospital marketers must develop a multi-channel approach to reach patients.

Download the free guide to learn how to successfully integrate and optimize traditional and digital marketing, and make more efficient use of social platforms. The guide also addresses:

  • The shift in consumer’s trust
  • How to engage patients with multi-channel marketing
  • Opportunities and challenges of digital marketing
  • The role of social media in your marketing
  • Ten Steps to Success