I always come back from conferences with a ton of enthusiasm and a million ideas about how I'm going to use all the information I gathered and everything I learned. To be honest, however, I don't always follow up. I suspect it's the same for many of you--you attend a conference on hospital and health system marketing like last week's annual meeting of the Society for Healthcare Market and Strategy Development
in Washington, DC, get a ton of great ideas, make a mental list of all the great things you're going to do . . . and then you go back to work and have to catch up on all the e-mails that piled up while you were gone.