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CHI Launches Prominence Health Subsidiary

 |  By John Commins  
   July 16, 2014

Catholic Health Initiatives intends for the business unit formerly known as CollabHealth Managed Solutions to coordinate services for healthcare delivery systems including benefits management, health delivery networks, and health data analytics.

Catholic Health Initiatives has renamed and relaunched a subsidiary now called Prominence Health to oversee, align and coordinate the sprawling health system's insurance plans, care networks and services.

"Prominence Health will significantly advance CHI's ability to excel in a pay-for-value environment," Juan Serrano, CEO of Prominence and senior vice president of payer strategy and operations for CHI, said in a media release.

"Through Prominence, CHI has developed a catalyst to position us as a broadly integrated health system that enables exceptional health services and superior value for the communities we serve."

Established in 2012 as CollabHealth Managed Solutions, the renamed Prominence will coordinate an array of services for healthcare delivery systems including benefits management, health delivery networks, health data analytics, corporate wellness programs, occupational health, disease- and care-management and customer relationship management services, Englewood, CO-based CHI said in a media release.

Prominence, which will also be based in Englewood, will play a critical role as a "bridge" in CHI's transition to value-based care delivery and reimbursement, and a customer-centered "bridge" to population health, connecting communities to a wide range of programs and solutions that help improve overall health and well-being, CHI said.  

As an example, Prominence is working directly with employers, creating collaborations that will give customers access to a coordinated health portfolio that features wellness education, preventive screenings, personal health coaching, disease-management support and onsite health services.

Working with CHI health systems and clinically integrated networks, which include 93 hospitals and hundreds of other health facilities in 18 states, Prominence will be able to provide a nationwide array of services, CHI said.

In October 2012, CHI acquired a majority interest in Soundpath Health, a Medicare Advantage plan in Tacoma, WA. Earlier this year, CHI purchased QualChoice, a commercial health plan based in Little Rock, AR.

The organization is extending its reach through strategic geographic expansion, including third-party administration services and Medicare Advantage plans in new markets, including Kentucky, Nebraska, Ohio, and Tennessee.

Serrano said the push into customer-oriented products, high-performing networks, value-based contracting and health-insurance programs will help CHI adapt to a new era of pay-for-performance and population-health management.

It will also accelerate the organization's strategy of integrated health that delivers effective, cost-efficient health management while enhancing access to high-quality care that improves the health of entire communities.

John Commins is a content specialist and online news editor for HealthLeaders, a Simplify Compliance brand.

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