Kaiser doctors making a different kind of house call

Some physicians at Kaiser Permanente Colorado are making sales calls to emphasize the value of health insurance and wellness to members and their workers and potential members. The program was launched in summer 2007, and allows doctors to join sales associates to tout Kaiser's services and provide guidance and medical expertise on the well-being of their members' workforce. Representatives from the HMO said the doctors' presence at sales calls, visits and tours of Kaiser medical facilities puts customers at ease.