A growing number of organizations are using online well-being programs as a cost-effective way of getting a healthy living message across to staff. Winning staff over, however, can be a challenge. By offering employees advice and support about healthy living which they can access via the company intranet or online, HR teams are trying to make well-being seem more fun. That may now be easier in Britain, following the launch of a new strategy to encourage employers to use the workplace to promote healthy lifestyles. The strategy is part of the British government's 'Health Work and Well Being--Caring for our Future' strategy launched in 2005.