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Vitamin Vendor GNC Expands Virtual Care Offerings

Analysis  |  By John Commins  
   October 23, 2023

GNC Health will offer Basic, Plus, and Premier tiers under the expansion, with prices ranging from $35 a year for Basic to $60 a month for enhanced family plans in Premier.

Vitamin and nutrition supplement retailer GNC is expanding its virtual health business and offering three-tiered plans for individuals and families, the Pittsburgh-based company announced Monday.

GNC Health will offer Basic, Plus, and Premier tiers under the expansion, with prices ranging from $35 a year for Basic to $60 a month for enhanced family plans in Premier.

Members can schedule free telehealth appointments with board-certified clinicians for common ailments at no additional cost. More than 400 prescription drugs will be included with zero copay and thousands of other drugs will be discounted by as much as 80% at retail pharmacies nationwide.

"We envision GNC Health as a way to broaden our consumer reach and bring people meaningful health and wellness solutions because everyone deserves the opportunity to Live Well," said Allison Bentley, senior director of strategic programs, GNC Health. "With GNC Health, we're supporting our consumers' health and wellness journeys while keeping our core brand relevant and top-of-mind."

Three Tiers

Here's a detailed look at the services offered under GNC Health’s three-tiered plans.

Basic – GNC Health Basic is for individuals for an annual fee of $34.99 that provides unlimited access nationwide, including:

  • Free Virtual Urgent Care
  • Free Virtual Lifestyle Care
  • 100+ $0 prescription medications

Plus – GNC Health Plus charges between $10 and $30 a month and includes all the services in the Basic plan, plus:

  • Free virtual urgent care
  • Free virtual primary care
  • 400+ $0 prescription medications
  • Access for up to 6 immediate family members

Premier – GNC Health Premier charges $40 a month for individuals and $60 a month for families, includes all the services in Basic and Plus, plus free access to virtual mental healthcare and virtual physical therapy.

Customers already enrolled in GNC PRO Access will continue to receive the Basic membership plan, with the option to upgrade to a higher tier.

“With GNC Health, we're supporting our consumers' health and wellness journeys while keeping our core brand relevant and top-of-mind.”

John Commins is a content specialist and online news editor for HealthLeaders, a Simplify Compliance brand.


KEY TAKEAWAYS

Members can schedule free telehealth appointments with board-certified clinicians for common ailments at no additional cost.

More than 400 prescription drugs will be included with zero copay and thousands of other drugs will be discounted by as much as 80% at retail pharmacies nationwide.


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