As flu season approaches, the American Medical Association and the centers for disease control and prevention are launching their campaign #NoTimefortheFlu across social media or online platforms. Health professionals hope this message encourages more people to get vaccinated ahead of the upcoming holiday season.
The global supply-chain crisis is spreading to Madison Avenue. Many companies have been struggling for months to get products to consumers, as they face shortages in everything from raw materials to labor to cargo containers, among other problems. Some are questioning whether it makes sense to promote products they can’t adequately stock.
A large Wisconsin healthcare system Saturday ended its partnership with unvaccinated Green Bay Packers quarterback Aaron Rodgers, citing the medical care provider’s commitment to vaccinating people against Covid-19. Prevea Health, which is based in Green Bay, and its partners have more than 80 healthcare locations throughout Northern, Eastern and Western Wisconsin, including services at hospitals, clinics and doctor practices.
Prevea Health announced Saturday that it would no longer continue its partnership with Green Bay Packers quarterback Aaron Rodgers. The announcement comes after Rodgers publicly made a series of misleading and false claims about COVID-19 Friday during an appearance on "The Pat McAfee Show."
You’ve probably heard the term "next best action." But you might still wonder, How do I employ it and how do I best put it to work for my brand? The issue of privacy today figures largely into mapping consumer journeys, particularly in health marketing.
Effectiveness of Manchester, New Hampshire agency’s bid to promote Covid shot called into question. In mid-October, the marketing firm awarded nearly $1.3 million by the state to boost New Hampshire’s vaccination numbers sent the state a performance report of the newest social media campaign.