Healthcare brands can use data and technology to anticipate the needs and desires of customers, and give them the best experience possible by delivering the "next best action."
An optichannel approach in marketing combines the advantages of communications across multiple channels and the benefits of contextual messages being delivered to reach your target audience. For healthcare marketers seeking to engage physicians, it’s no longer enough to follow an omnichannel or contextual marketing method for campaigns.
Now that Pfizer has received full approval from the Food and Drug Administration for its coronavirus vaccine, consumers should expect to see an influx of marketing from the pharmaceutical giant.
Marketing finally has a seat at the strategic table. Many CEOs now acknowledge marketing’s potential to drive organizational growth and are willing to invest more equitably in sales and marketing. High-growth companies must learn to balance competing demands for breakneck speed and careful consideration, especially in the early stages of scaling up. This is why hiring a marketing leader is one of the most important decisions your company can make early on. The right CMO or VP of marketing will bring the strategic vision, practical mindset and people skills necessary to take your company to the next level.
After almost three decades with the Baptist Memorial Health Care Foundation, Scott Fountain has stepped down as senior vice president and chief development officer, the hospital system said. He left the role in early July. Robbie Johnson has been promoted to assume some of Fountain's responsibilities and will take on the chief development officer role for the foundation. Johnson will be splitting some of Fountain's previous position with Ayoka Pond, who has been promoted to Baptist Memorial’s vice president and chief marketing and communications officer.
Say goodbye to Providence and hello to MUSC after the Charleston-based health care system bought two hospitals in Columbia. The Medical University of South Carolina is completing its purchase of four hospitals in the Midlands and is rebranding the facilities with new names that incorporate its well-known acronym.