Although many healthcare providers in private practice have implemented some form of social media marketing, determining return on investment (ROI) for these strategies can prove difficult.
With the FDA expected to authorize the vaccine for children ages 5 to 11 later this month, kids and parents both have a lot of questions about what to expect. Children’s Health, a pediatric health care provider in Texas, offered hope and answers in its new educational campaign, which aims to increase COVID-19 vaccinations in the state.
A federal trial is underway in which CVS, Walgreens, Walmart and Giant Eagle pharmacies are accused of selling pain pills recklessly, helping create a black market for Oxycontin and other drugs.
Public-health researchers seeking new ways to persuade vaccine holdouts to take coronavirus shots are turning to the strategies of the digital marketing industry to figure out how to win over the reluctant.
Stories can’t stand still. With enough skill, passion and resources, brands can become more salient and grow, or begin to lose their salience, become noise and decline.
The state of the lab and Theranos' testing capabilities ahead of its major commercial launch with Walgreens has been central to the prosecution's case so far, with the former director's testimony going all day on Friday.