A decade after scientists identified a link between certain implants and cancer, the agency ordered "black box" warnings and a new checklist of risks for patients to review.
The long-term toll of more than a year and a half of COVID-19 stress and anxiety is helping to bring mental health into mainstream culture and conversation. The new attention has led to a surge in upstart brands offering services designed to improve mental health and combat mental illness. But these newcomers are tasked with creating appropriate marketing at a time when customers are confused by options and issues around insurance and employee coverage.
Virtua Health, South Jersey’s largest health system, is ranked among the country’s best health-system brands in a recent report. The ratings are derived from in-depth research led by Monigle, a leading creative experience company, the American Hospital Association, and the Society for Health Care Strategy & Market Development.
Hospitals' marketing often focuses on critical care, state-of-the-art specialists and the annual measuring contest of hospital rankings. Hospital brands are typically positioned around authority and expertise. Now let's have that talk ... about drugs. When it comes to health marketing, the behemoth on the beach is undeniably the pharmaceutical industry.
Summus Global, the leading virtual specialist platform, today announced that Liz Horgan has joined the company as Chief Marketing Officer. Horgan brings more than 20 years of healthcare marketing experience working across all populations in payer, provider and employer markets to her role at Summus Global. She is also a member of the executive leadership team.
SAN JOSE, Calif.—Testimony from a former Theranos Inc. product manager in the criminal fraud trial of Elizabeth Holmes has shed light on the startup's race to court investors and business partners and the shortcuts it took when its blood-testing devices failed.