The explosion of telehealth services since the beginning of the COVID-19 pandemic has been key to the effort to reduce the spread of the virus. Many clinics began offering telephone and video visits with a variety of healthcare professionals for outpatient care.
Telemedicine and remote patient monitoring companies often want to maintain open communication channels with patients, whether it be scheduling, medication reminders, engagement pings, or even new product and service updates. Texting and push notifications are the current favored communication methods to engage patient-users.
Zoom, the videoconferencing app, is betting on a major shift to telemedicine in India in the post-COVID-19 era to expand its base of paid customers as the company looks to derive a large chunk of its business from the healthcare vertical, Ron Emerson, global head of healthcare at Zoom said in an exclusive interview with ET.
A year into the pandemic, telehealth has become widely accepted. Some states are now looking to make permanent the measures that have fueled its growth. But with it have come some unintended consequences, such as a rise in fraud, potential access problems for vulnerable groups, and conflicts between out-of-state and in-state health providers.