In their latest foray into health IT investment, some health systems are layering customer relationship management (CRM) software over existing electronic health record (EHR) systems. The rationale is simple: In an increasingly consumer-driven and digital retail environment, the patient is a consumer of healthcare services.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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