Prescription drug abuse has killed more than 20,000 Americans a year, filled jails and treatment centers and spawned a resurgence in heroin use. And nowhere is the pill problem more prevalent than in Kentucky's Appalachians, where officials trace its roots to the aggressive marketing of one potent drug: OxyContin. For seven years, they've forged ahead with a civil lawsuit that seeks to make drugmaker Purdue Pharma pay. As early as next year, it could bring the first-ever jury trial pitting Purdue against an addiction-plagued state over the painkiller, which experts say may lead more communities to file suits. Chicago and two California counties already have.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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