When it comes to health care, what do women want? It's a question that's increasingly important to the nation's hospitals, given that women are often the family's primary researchers, advocates, caregivers, and decision-makers for health care. Women make over 80 percent of health-care choices, according to the U.S. Department of Labor. They choose their children's doctors (85 percent), take them to appointments (84 percent), and ensure they get recommended care (79 percent), reports the Kaiser Family Foundation. In South Jersey, Virtua and Cooper University Health Care primary-care centers are going toe to toe to attract female patients.