More than half of the undergraduates at the University of Oregon have not been vaccinated against meningitis, despite the fact that one student has died and five others have been sickened since January. Public health officials are appealing to parents to get the job done during spring break. About 13,000 of the university's 22,000 undergraduates, considered at highest risk for the disease, have yet to be vaccinated. Around campus there are posters featuring smiling student athletes showing off the arm where they were vaccinated and sporting a green or gold adhesive bandage with the school logo.
In a social media landscape shaped by hashtags, algorithms, and viral posts, nurse leaders must decide: Will they let the narrative spiral, or can they adapt and join the conversation?
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