When men get breast cancer, they enter a world of pink

At 46 years old, Oliver Bogler's reaction to a suspicious lump in his chest might seem typical for a man. He ignored it for three to four months, maybe longer. "I couldn't really imagine I would have this disease," Bogler says. But when he finally "grew up" and went to the doctor, he was pretty quickly diagnosed with invasive breast cancer. Now what's interesting here is that Bogler is a cancer biologist who regularly works with cancer cells, as senior vice president of academic affairs at the University of Texas MD Anderson Cancer Center in Houston. Even so, he figured the lump was a benign swelling of breast tissue.