If your company's product is getting high praise from an independent reviewer, feel free to start shouting it from the rooftops anytime now. That's the strategy that Louisville-based health benefits giant Humana Inc. is pursuing in selling its Medicare Advantage plans to seniors. Advantage plans are Medicare coverage offered by insurers, such as Humana, under a contract with the federal government. The Centers for Medicare & Medicaid Services uses a system through which it rates Medicare Advantage plans offered by insurers on a scale of one star to five stars. These star ratings are based on quality and performance. Humana has several plans that are highly rated under this system.
