Federal health officials are planning to give small businesses in select states an early chance to try ObamaCare's delayed health insurance exchange for their employees. The soft launch will begin in five states in late October as the Obama administration works to avoid another disaster in the healthcare law's second enrollment period. The goal is to fix any problems encountered by users in Delaware, Illinois, Ohio, Missouri and New Jersey prior to Nov. 15, when the SHOP system (Small Business Health Options Program) will go live for all states that elected not to construct their own exchanges.